November 15, 2023

Snoop Dogg Expands into Tech with Death Row Games: Diversifying Gaming and Empowering Creators

Adaobi Okonkwo
Written byAdaobi OkonkwoWriter

Rapper Snoop Dogg, known for his successful music career, has expanded his business ventures into the world of technology. Alongside his son, Cordell Broadus, Snoop has announced the launch of Death Row Games, a game studio focused on providing opportunities for diverse creators and expanding the narrative around gaming.

Snoop Dogg Expands into Tech with Death Row Games: Diversifying Gaming and Empowering Creators

Diversifying the Business Portfolio

Snoop Dogg has built a diverse business portfolio over the years, with numerous successful ventures. This week, he added another feather to his cap by entering the tech industry. Death Row Games aims to create a space for diverse creators in the gaming ecosystem and contribute to the decision-making process in the industry.

Unreal Engine 5: The Foundation of Death Row Games

Death Row Games relies on Epic Games' Unreal Engine 5 (UE5), a community-based platform that allows creators to develop content using open-source code. The versatile code enables the creation of games that are functional on various consoles, including Xbox, Playstation, PC, and VR devices. Epic Games charges a 5% royalty fee for developers who sell their content through the platform.

Snoop Dogg's Involvement in Gaming

Snoop Dogg has been involved in the gaming industry for quite some time. He has been a part of the esports gaming collective FaZe Clan and has even had a custom skin in popular games like Call of Duty and Call of Duty: Modern Warfare. In 2019, he launched the Gangsta Gaming League, his own esports tournament series. Additionally, Snoop has released an exclusive NFT collection titled 'A Journey with the Dogg' in 2021.

Snoop's Business Ventures

Death Row Games joins Snoop Dogg's extensive list of business ventures, which have an estimated net worth of $160 million. Some of his notable ventures include a pet product line, a venture capital firm called Casa Verde Capital, the Leafs by Snoop cannabis brand, Snoopadelic Films, the Indoggo gin line, and more.

The Future of Death Row Games

While it remains uncertain if Snoop will perform a Fortnite concert like Travis Scott, he has already made his mark in the gaming metaverse. Snoop hosted a virtual performance and released custom NFTs for fans in The Sandbox gaming metaverse in 2021. With Death Row Games, Snoop and his son aim to create a platform that showcases the culture and stories of diverse creators, particularly those from underserved communities.

In conclusion, Snoop Dogg's foray into the world of tech with Death Row Games marks another milestone in his successful career. By providing opportunities for diverse creators and contributing to the gaming industry's decision-making process, Snoop aims to broaden the narrative around gaming and showcase the culture of underserved communities.

About the author
Adaobi Okonkwo
Adaobi Okonkwo

Amidst the hustle of Lagos, Adaobi Okonkwo emerges as Nigeria's preeminent specialist in localizing online casino content. By fusing Nigerian zest with global gaming insights, she's become a household name in the industry.

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